---
title: Infocorp - Blog (2)
description: We work to make the management of personal and business finances comfortable, omnichannel, friendly and frictionless. We write content designed for you. (2)
---

[![Infocorp](https://digital.infocorpgroup.com/hs-fs/hubfs/logo_infocorp_HPLTB_invert.png?width=400&height=90&name=logo_infocorp_HPLTB_invert.png "Infocorp")](https://www.infocorpbanking.com/)

[![Infocorp](https://digital.infocorpgroup.com/hs-fs/hubfs/logo_infocorp_HPLTB-1.png?width=400&height=90&name=logo_infocorp_HPLTB-1.png "Infocorp")](https://www.infocorpbanking.com/)

[![Infocorp](https://digital.infocorpgroup.com/hs-fs/hubfs/logo_infocorp_HPLTB_invert.png?width=400&height=90&name=logo_infocorp_HPLTB_invert.png "Infocorp")](https://www.infocorpbanking.com/)

- [Who we are](https://www.infocorpbanking.com/en/who-we-are/)
- [Vision](https://www.infocorpbanking.com/en/vision-en/)
- [Products](https://www.infocorpbanking.com/en/products/)
- Banking 
    - [All-Business Banking](https://www.infocorpbanking.com/en/all-business-banking/)
    - [Personal Banking](https://www.infocorpbanking.com/en/personal-banking/)
    - [Corporate Banking](https://www.infocorpbanking.com/en/corporate-banking/)
    - [SMEs Banking](https://www.infocorpbanking.com/en/smes-banking/)
- Method 
    - [B-fly](https://www.infocorpbanking.com/en/b-fly/)
    - [SEA](https://www.infocorpbanking.com/en/sea/)
- Resources 
    - [Blog](https://digital.infocorpgroup.com/en/blog)
    - [Success Stories](https://www.infocorpbanking.com/en/casos-de-exito/)
    - [Digital Library](https://www.infocorpbanking.com/en/libreria-digital/)
    - [Marketplace](https://www.infocorpbanking.com/en/market-place-en/)
    - [Press](https://www.infocorpbanking.com/en/category/press/)
- People 
    - [Know Us](https://www.infocorpbanking.com/en/know-us/)
    - [People Stories](https://www.infocorpbanking.com/en/people-stories/)
- [Let´s talk!](https://www.infocorpbanking.com/en/contact/)
- ENG 
    - [ESP](https://www.infocorpbanking.com/)
    - [PT](https://www.infocorpbanking.com/pt)

### POPULAR

<https://digital.infocorpgroup.com/en/blog/_jose_campa_towerbank_interview>

[Interview to Jose Campa - Towerbank CEO](https://digital.infocorpgroup.com/en/blog/_jose_campa_towerbank_interview)

<https://digital.infocorpgroup.com/en/blog/women-who-transform-banks-ginoris-lopez-lay>

[Women Who Transform Banks: The Leadership of Ginoris López-Lay](https://digital.infocorpgroup.com/en/blog/women-who-transform-banks-ginoris-lopez-lay)

<https://digital.infocorpgroup.com/en/blog/icmobilebankingawarded>

[IC MOBILE BANKING AWARDED](https://digital.infocorpgroup.com/en/blog/icmobilebankingawarded)

<https://digital.infocorpgroup.com/en/blog/conectividadenlatam>

[CONECTIVITY IN LATIN AMERICA: HOW IMPACTS IN DIGITAL TRANFORMATION](https://digital.infocorpgroup.com/en/blog/conectividadenlatam)

### RECENT

<https://digital.infocorpgroup.com/en/blog/openfinancelatam>

[Adapting to Open Finance: The new business models for banking](https://digital.infocorpgroup.com/en/blog/openfinancelatam)

<https://digital.infocorpgroup.com/en/blog/conectividadenlatam>

[CONECTIVITY IN LATIN AMERICA: HOW IMPACTS IN DIGITAL TRANFORMATION](https://digital.infocorpgroup.com/en/blog/conectividadenlatam)

<https://digital.infocorpgroup.com/en/blog/entrevista_rodrigo_soler_ficohsa>

[Interview to Rodrigo Soler-Digital Manager of Ficohsa](https://digital.infocorpgroup.com/en/blog/entrevista_rodrigo_soler_ficohsa)

<https://digital.infocorpgroup.com/en/blog/_jose_campa_towerbank_interview>

[Interview to Jose Campa - Towerbank CEO](https://digital.infocorpgroup.com/en/blog/_jose_campa_towerbank_interview)

[Digital Banking](https://digital.infocorpgroup.com/en/blog/tag/digital-banking) [Women who transform banks](https://digital.infocorpgroup.com/en/blog/tag/women-who-transform-banks)

## [Women who Transform, the Comprehensive Change of Lizzeth Villatoro](https://digital.infocorpgroup.com/en/blog/women-who-transform-the-comprehensive-change-of-lizzeth-villatoro)

From Infocorp, we decided to interview different women who lead the change and inspire in the organizations where they work. Below is the experience of **Lizzet Villatoro.**

Current...

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[Digital Banking](https://digital.infocorpgroup.com/en/blog/tag/digital-banking) [automated marketing](https://digital.infocorpgroup.com/en/blog/tag/automated-marketing)

## [Why Implement an Agile and Automated Marketing Platform?](https://digital.infocorpgroup.com/en/blog/why-implement-an-agile-and-automated-marketing-platform)

Every industry that offers goods or services to consumers today is traversed by two major trends linked to marketing and technology: the focus on customer experience and...

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[Digital Banking](https://digital.infocorpgroup.com/en/blog/tag/digital-banking) [Financial Sector](https://digital.infocorpgroup.com/en/blog/tag/financial-sector) [Microcopy](https://digital.infocorpgroup.com/en/blog/tag/microcopy)

## [How does Microcopy make a Company Stand Out in the Financial Sector?](https://digital.infocorpgroup.com/en/blog/how-does-microcopy-make-a-company-stand-out-in-the-financial-sector)

One of the aspects that contributes to building the relationship between customers and a brand is the user experience (UX), that is, the user experience with the product, system...

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[Digital Banking](https://digital.infocorpgroup.com/en/blog/tag/digital-banking) [Women who transform banks](https://digital.infocorpgroup.com/en/blog/tag/women-who-transform-banks)

## [Ana Cristina García, In Charge of the Digital Banking Transformation](https://digital.infocorpgroup.com/en/blog/ana-cristina-garcia-in-charge-of-the-digital-banking-transformation)

From Infocorp, we decided to interview different women who lead the change and inspire in the organizations where they work. Below you will find the experience of **Ana Cristina...**

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[Digital Banking](https://digital.infocorpgroup.com/en/blog/tag/digital-banking) [Women who transform banks](https://digital.infocorpgroup.com/en/blog/tag/women-who-transform-banks)

## [Women Who Transform Banks - The Experience of Elsa Manrique](https://digital.infocorpgroup.com/en/blog/women-who-transform-banks-elsa-manrique)

From Infocorp, we decided to interview different women who lead the change and inspire in the organizations where they work. Below you will find the experience of **Elsa Manrique**.

...

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[Digital Banking](https://digital.infocorpgroup.com/en/blog/tag/digital-banking) [Infocorp](https://digital.infocorpgroup.com/en/blog/tag/infocorp-en) [Financial Sector](https://digital.infocorpgroup.com/en/blog/tag/financial-sector)

## [What are users looking for? Latest Trends in the Financial Sector](https://digital.infocorpgroup.com/en/blog/what-are-users-looking-for-latest-trends-in-the-financial-sector)

Both to check certain topics that generate doubts and concerns as well as to search for information, googling has long been one of the most common practices. Therefore, one of the...

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[Digital Banking](https://digital.infocorpgroup.com/en/blog/tag/digital-banking) [Infocorp](https://digital.infocorpgroup.com/en/blog/tag/infocorp-en) [Digital toolkit](https://digital.infocorpgroup.com/en/blog/tag/digital-toolkit)

## [Digital BANKING Toolkit: Promoting Creativity for Every Bank](https://digital.infocorpgroup.com/en/blog/digital-banking-toolkit-promoting-creativity-for-every-bank)

Development teams in the banking industry focus on complying with business requirements, meeting customers’ needs, having apps with digital features that stand out and being able...

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[Digital Banking](https://digital.infocorpgroup.com/en/blog/tag/digital-banking) [Infocorp](https://digital.infocorpgroup.com/en/blog/tag/infocorp-en) [Omnichannel Platform](https://digital.infocorpgroup.com/en/blog/tag/omnichannel-platform) [Mobile Banking](https://digital.infocorpgroup.com/en/blog/tag/mobile-banking)

## [Hello, I’m Andrea and I’m going to enter my bank's app. Do you know what i want to find?](https://digital.infocorpgroup.com/en/blog/hello-im-andrea-and-im-going-to-enter-my-banks-app.-do-you-know-what-i-want-to-find)

## User behavior analytics for the use of mobile banking applications in Latin America and the Caribbean

From Mobile First to (almost) Mobile Only. This is how people throughout the...

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[Marketing Automation](https://digital.infocorpgroup.com/en/blog/tag/marketing-automation) [Digital Banking](https://digital.infocorpgroup.com/en/blog/tag/digital-banking) [Clients](https://digital.infocorpgroup.com/en/blog/tag/clients) [Omnichannel Platform](https://digital.infocorpgroup.com/en/blog/tag/omnichannel-platform)

## [How to ride the trend wave in personal banking](https://digital.infocorpgroup.com/en/blog/how-to-ride-the-trend-wave-in-personal-banking)

Boosted by the global context and in an increasingly strong way, consumer expectations are based on concepts such as "I want it fast" and "I want it for me”. Financial services do...

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[Digital Banking](https://digital.infocorpgroup.com/en/blog/tag/digital-banking) [Clients](https://digital.infocorpgroup.com/en/blog/tag/clients) [Omnichannel Platform](https://digital.infocorpgroup.com/en/blog/tag/omnichannel-platform) [Prisma Campaigns](https://digital.infocorpgroup.com/en/blog/tag/prisma-campaigns)

## [Onboarding digital: new customers and a non-hassle customer journey](https://digital.infocorpgroup.com/en/blog/onboarding-digital-new-customers-and-a-non-hassle-customer-journey)

In the age of immediacy, consumers are looking for fast, simple, personalized and relevant experiences. In this context, financial services customers are turning to omni-digital...

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[Open Bank](https://digital.infocorpgroup.com/en/blog/tag/open-bank) [Infocorp](https://digital.infocorpgroup.com/en/blog/tag/infocorp-en) [Omnichannel Platform](https://digital.infocorpgroup.com/en/blog/tag/omnichannel-platform)

## [Houston... we have a Big Tech Problem](https://digital.infocorpgroup.com/en/blog/houston-we-have-a-big-tech-problem)

The prophecy is being fulfilled, and now it is Google that reacts. Google's CACHE (code-named) project will offer current accounts to its users in association with the most...

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[Marketing Automation](https://digital.infocorpgroup.com/en/blog/tag/marketing-automation) [Digital Banking](https://digital.infocorpgroup.com/en/blog/tag/digital-banking) [Clients](https://digital.infocorpgroup.com/en/blog/tag/clients) [Omnichannel Platform](https://digital.infocorpgroup.com/en/blog/tag/omnichannel-platform)

## [Benefits for banking of working with omnichannel platforms](https://digital.infocorpgroup.com/en/blog/benefits-for-banking-of-working-with-omnichannel-platforms)

The increasingly demanding requests from consumers together with the technological trends in the last few years are two features that delineate a new scheme in the...

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