One of the aspects that contributes to building the relationship between customers and a brand is the user experience (UX), that is, the user experience with the product, system or service of a company. However, to provide a quality experience that contributes to the growth and distinction of a financial institution, it is essential to generate daily interactions with customers through online channels.
Now, is it possible to make a visit to the bank's website a memorable experience with a simple change in words and expressions? Of course it is, through Microcopy.
The way customers interact with their banks is increasingly mediated by websites or mobile applications. Therefore, online channels represent a great opportunity for financial institutions, because, through words or phrases in an interface, the user can be motivated to perform specific actions in a different and memorable way.
Whenever a person feels that their decision and purchase process is accompanied by timely, simple, and straightforward words, their experience will be positive: this is the importance of Microcopy.
Organizations that prioritize the consumer experience have 3 times better performance compared to companies with underdeveloped UX capability.
Source: Digital Trends Report 2021
Many are the moments to introduce Microcopy and it can be used from the first moment the lead visits the website or application of the financial institution:
When putting it into practice, it is important to avoid imperative or robotic expressions, technical terms, and use vocabulary similar to the audience: being clear and effective with the use of words and consistent in all channels will make it possible to transmit professionalism and facilitate the search of the user.
Beyond design and imagery, each well-implemented expression makes the difference between a distinctive and exceptional experience from a mediocre and boring one. Encouraging to implement Microcopy in every interaction with the user in a creative way opens a range of opportunities to strengthen the relationship with customers.
In short, the key lies in communicating with users for what they are: people looking for a human, close and efficient interaction with companies. There lies the power and importance of Microcopy.
At Infocorp we have all the tools to help you. Write us and create a customized experience for your customers: