Every industry that offers goods or services to consumers today is traversed by two major trends linked to marketing and technology: the focus on customer experience and...

One of the aspects that contributes to building the relationship between customers and a brand is the user experience (UX), that is, the user experience with the product, system...

From Infocorp, we decided to interview different women who lead the change and inspire in the organizations where they work. Below you will find the experience of Ana Cristina...

From Infocorp, we decided to interview different women who lead the change and inspire in the organizations where they work. Below you will find the experience of Elsa Manrique.

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Both to check certain topics that generate doubts and concerns as well as to search for information, googling has long been one of the most common practices. Therefore, one of the...

Development teams in the banking industry focus on complying with business requirements, meeting customers’ needs, having apps with digital features that stand out and being able...

Boosted by the global context and in an increasingly strong way, consumer expectations are based on concepts such as "I want it fast" and "I want it for me”. Financial services do...

In the age of immediacy, consumers are looking for fast, simple, personalized and relevant experiences. In this context, financial services customers are turning to omni-digital...

The increasingly demanding requests from consumers together with the technological trends in the last few years are two features that delineate a new scheme in the...

The Coronavirus pandemic helped to break down resistance to change and those who still did not dare to operate through apps had to do so. We are at a defining turning point, as...

There is no longer any doubt that traditional channels (face-to-face or telephone service) are giving way to digital channels based on self-management portals and chats that seek...

Within the banking and financial services sector, a business model was imposed that places the customer at the center of the provision of services and products. In the framework...